The Volkswagen commercial where the little boy is dressed as Darth Vader is one of my all time favorites. As a little boy (and still to this day) my brother is a huge Star Wars fan. So, it very clearly reminded me of what he was like as a child.
These days my mom has given up on the immediate dream of having grandchildren (yaaay) and has instead switched to dogs. Everyone member of my family has their own now for the first time ever and we definitely spoil them like none other:
Meet Buddy:
hanging out in Dad's lap
And Louisa:
just relaxing and blending in under the kitchen island
and Ruthie:
the most patient dog alive.
They all came to us in very different ways but they all had a rough time before we found them. And we looooove them and it sure seems as though they love us. Minus Buddy's occasional bites.
Sorry, Tangent. The point was that this new VW commercial may be the best yet...
Not as heartwarming to me as this:
but still sooo cute.
Ok, VW's advertising team is smart. we've known that for a while. Advertising alone is what has turned this brand around. Well advertising and some smart design. But I love how they've tied these together. The Darth Vader commercial struck home with their demographic... and beyond. It was a mix of heartwarming and hilarious and i know that I would love to be any one of those characters in the commercial. It was a success in every way you hope a super bowl ad is. I still get that video emailed to me every now and then. The new one touches on those same feelings and I can't wait to see where they are headed with it!
Ok, back to school work...
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